Meet Our Founders

Owners Rob and Jennifer Loftin have collaborated on their experience and education to form an efficiently run accounting business.

Why Rob?

As a seasoned Tax Preparer and well-respected Chief Financial Officer with more than 25 years of experience in accounting, Rob is a recognized industry leader. He began his career as a public accountant before shifting his focus to managerial accounting, where he rose through the corporate ranks to the position of CFO.

Rob is uniquely fluent in both complex corporate tax and high-level accounting strategy, with extensive experience in mergers and acquisitions. He is passionate about financial literacy and loves teaching his clients how to truly understand their financials. Throughout his career, Rob has been instrumental in major financial transitions, including the pivotal acquisition of a multi-million dollar clothing design and manufacturing company and assisting a multi-billion dollar corporation in resolving significant tax debts.

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Why Jennifer?

With nearly two decades of executive experience as a VP of Accounting and Administration and President of a leading eDiscovery group, Jennifer brings over 25 years of specialized expertise in accounts receivable management. She is widely recognized for her ability to reduce clients’ DSO (Days Sales Outstanding) to well below industry standards.

Beyond her accounting acumen, Jennifer is a skilled business consultant dedicated to operational excellence. She implements and enhances internal processes to ensure smoother daily operations and significantly improved cash flow. Her dedication to the field was recognized in 2018 when she received the Vancouver Business Journal’s Accomplished & Under 40 award.

Why RJL?

Multiple Layers of Oversight

One of the greatest risks in independent accounting is the lack of a “second look.” At RJL, we have built a culture of accountability through structured layers of oversight. Every account benefits from a system of checks and balances, ensuring that your financials are reviewed by multiple experts. This redundant review process significantly reduces the margin for error and provides our clients with the highest level of accuracy and peace of mind.

A Truly Full-Service Team

We aren’t just a tax office; we are a comprehensive financial partner. Our team is composed of specialized professionals across the entire accounting spectrum—from Bookkeepers and Controllers to CFOs, Enrolled Agents, and CPAs. This diverse expertise allows us to support your business at every stage of its lifecycle. Whether you need daily transaction management or high-level strategic consulting, we have the right expert ready to step in.

Award-Winning Growth & Excellence

Our commitment to our clients has been recognized repeatedly by the local business community. RJL is proud to be the recipient of the Vancouver Business Journal’s (VBJ) Fastest Growing Business (2021) and the VBJ Family-Owned Business Award (2019). These accolades reflect our dedication to scaling alongside our clients while maintaining the personal touch of a family-owned firm.

Frequently Asked Questions

How Does the Pricing Work with RJL Accounting & Tax?
RJL Accounting & Tax offers predictable pricing, meaning we assess your business needs and quote a flat monthly fee rather than charge a traditional hourly fee. However, we still offer an hourly fee option for companies that prefer hourly rates.

One of the many benefits of hiring RJL Business Services is our contractor/vendor status with our clients. In this regard, our clients save on lease space, employer tax, and company benefit expenses normally incurred by hiring a bookkeeper or accountant as an employee.

How Does RJL Accounting & Tax Access Company Financial Records Remotely?
We pride ourselves in being innovative in the accounting and business consulting industries. At our firm, we have streamlined our process for working remotely. Our IT Support staff is able to set up remote access to our clients’ databases, which makes for an efficient, hassle-free transition to RJL Accounting & Tax. This technical solution allows our clients to continue with full accessibility to their own record keeping. We also offer a total transition from storing data on a desktop or remote server to online storage in an accounting software program kept in the cloud.
What Makes Our Company Unique to the Industry?
At RJL Accounting & Tax, we have combined accounting and business consulting services to provide a holistic experience. We are a good fit for companies looking for financial advice to start a new company or learn more about how to efficiently run their existing business, right size their company, or buy or sell. When working with our team of professionals, our clients have a full suite of services to choose from. We cultivate and analyze financial data, make recommendations, and then guide our clients through the next steps to reach their financial goals. Our firm has also developed trusted partnerships over the years to help meet our clients’ needs with the best resources.

RJL Accounting & Tax

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